Services/Website & Webshop Development
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Website & Webshop Development

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Design and build websites and webshops that load fast, convert visitors, and scale with your business. Built on Webflow, Shopify or custom code.

The scealy Acquisition System
Part of our integrated acquisition architecture: strategy, media, creative and data as one system.
Strategic overview

What this service actually does

Your website is your highest-traffic conversion asset. We build web platforms that are engineered for performance from the ground up: fast load times, clean code, mobile-first design, and a structure that supports continuous CRO testing.

We don't build websites for awards. We build them for conversion rate, Core Web Vitals scores, and long-term maintainability. Every project is delivered with a testing roadmap and analytics integration so optimisation starts the day it goes live.

Areas of focus

What we actually work on

We build in Webflow, Shopify, and custom React/Next.js, choosing the platform that best fits your team's ability to maintain it and your campaign team's need to iterate. Modular component systems enable rapid page variant creation without developer dependency.

Every build includes Core Web Vitals optimisation, structured data markup, accessibility compliance, and GA4/GTM integration. The goal is a platform that your marketing team can operate and your performance team can improve continuously.

How we work

Our process, step by step

01

Discovery & Strategy

We audit your current site performance, define the conversion objectives, ICP, and content requirements for the new build before any design begins.

02

Design & Prototype

Wireframes first, then high-fidelity design in Figma, built with conversion hierarchy, mobile layout, and component modularity as the primary design constraints.

03

Build & Integrate

Development on your chosen platform with GA4, GTM, CRM integration and Core Web Vitals validated before any page goes live.

04

Launch & Optimise

Launch with a testing roadmap already written: the sequence of elements to test, starting with headline and CTA, so optimisation begins day one.

"Our previous website was beautifully designed but converted at 0.7%. scealy rebuilt it with conversion as the primary design constraint. Same traffic, three months later, we're at 3.2%. The modular build means we can create new landing page variants in a day."
O
Oliver B.
Marketing Director, B2B SaaS, €6M ARR
What you get

Key deliverables

Every engagement includes a defined scope with concrete outputs, not vague ongoing "management" with no deliverable accountability.

Website or webshop design (Figma) and development
Webflow, Shopify or Next.js build
Core Web Vitals optimisation (LCP, CLS, FID)
GA4 + GTM integration with validated event tracking
CMS setup and content migration
Modular component library for ongoing variant creation
Post-launch testing roadmap
Capabilities covered
Webflow DevelopmentShopify DevelopmentNext.js / ReactCore Web VitalsCMS IntegrationPerformance Optimisation
FAQ

Common questions

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Ready to start with Website & Webshop Development?

Book a free strategy call. We'll scope the engagement, define expected outcomes, and tell you honestly if it's the right fit.

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Performance-Focused Frontend & UX