SaaS & Software
SaaS growth stalls when CAC climbs faster than LTV. We build acquisition systems that connect paid channels to trial starts, product activation and MRR, so every budget decision is made against revenue data, not platform metrics.
Why this industry is hard to scale
SaaS companies often scale paid spend before the revenue system is ready. Trials start but don't convert. Pipeline grows but MRR doesn't. The problem is rarely the channels. It's the missing layer connecting acquisition data to product activation and revenue outcomes.
How we solve it
We build a connected acquisition system: paid search and LinkedIn driving trial starts, CRM integration capturing every touchpoint, and lifecycle sequences nurturing trial users to paid. Every budget decision is anchored to MRR impact, not platform metrics.
Our process
Revenue Architecture Audit
Map the full funnel from first click to MRR. Identify where CAC is inflated, where trials are leaking, and which channels are actually driving paid conversions.
Channel Strategy & Build
Launch or restructure paid search and LinkedIn to target ICP decision-makers. Separate budget and creative strategy for PLG vs. sales-led motions.
CRM & Attribution Setup
Connect ad platforms to CRM so every deal is tied back to its acquisition source. Build dashboards that show pipeline and revenue by channel, not just leads.
Lifecycle & Conversion
Deploy nurture sequences for trial users. A/B test onboarding flows and upgrade prompts. Reduce time-to-paid and increase expansion revenue.