Distribution & Wholesale
Distributors and wholesalers operate on thin margins where every new account relationship matters. We build B2B demand generation systems that identify and reach procurement decision-makers, generate qualified partner enquiries, and track every lead to a signed account.
Why this industry is hard to scale
Distribution and wholesale businesses grow through relationships, and stall when the relationship network is exhausted. Most have never built a systematic digital acquisition channel. The sales cycle is long, the decision-makers are hard to reach, and the value of a single account relationship justifies serious investment in getting in front of the right buyer.
How we solve it
We build B2B demand generation systems that identify and reach procurement managers, buyers, and operations decision-makers at target accounts. LinkedIn ABM for awareness and outreach, paid search for intent capture, and qualification funnels that filter for genuine account potential before a sales conversation begins.
Our process
Ideal Account Mapping
Define the target account profile: sector, company size, purchase volume, geography. Build a target account list and map the buying committee: who initiates, who approves, who influences.
LinkedIn & Search Build
Launch LinkedIn campaigns targeting procurement and operations roles at ideal accounts. Layer paid search to capture active RFQ and supplier search queries.
Partner Qualification Funnel
Build intake flows that qualify account potential before a sales conversation. Capture company type, order volume, and purchase timeline to prioritise the pipeline.
CRM Tracking & Attribution
Connect ad platforms to CRM so every signed account is traced back to its acquisition source. Report on cost per qualified account, pipeline value, and revenue by channel.