End-to-end responsibility for revenue-driven demand, performance and scalable growth.
Define search-led demand capture strategies across Google Ads and Bing, focusing on intent, efficiency and revenue impact.
Plan, launch and scale paid social campaigns across Meta, TikTok and LinkedIn, aligned with growth objectives and revenue targets.
Identify and prioritise high-value audiences and ideal customer profiles to guide targeting and channel decisions.
Clarify the role of each channel within the growth model to ensure focus, efficiency and scalability.
Determine where and how marketing investment should scale based on performance readiness and risk.
Ensure marketing efforts are directly connected to pipeline and revenue outcomes, not isolated metrics.
Build organic search presence that compounds over time: keyword strategy, content architecture and authority building tied to pipeline, not just rankings.
Optimise for the new search landscape (AI Overviews, ChatGPT, Perplexity and generative answer engines), where traditional keyword ranking is no longer enough.