E-commerce & DTC
Scaling ad spend without a system is how margin dies. We build full-funnel e-commerce systems (feed-optimised Shopping, platform-native creative, and lifecycle sequences) measured against ROAS, AOV and repeat purchase rate.
Why this industry is hard to scale
E-commerce brands hit a wall when they try to scale spend without a system. ROAS looks healthy at one budget level, then collapses at 2×. Creative fatigue sets in. Retention is an afterthought. The result: high revenue, low margin, and a business entirely dependent on ad platforms.
How we solve it
We build a full-funnel e-commerce system: feed-optimised Shopping campaigns, platform-native creative tested at speed, and lifecycle sequences that turn one-time buyers into repeating customers. Measured against blended ROAS, AOV, and repeat purchase rate.
Our process
Funnel & Feed Audit
Audit product feed quality, campaign structure, and creative performance. Identify CAC by product line and segment top-performing SKUs for dedicated budget allocation.
Campaign Architecture
Rebuild Shopping and social campaigns around intent tiers: prospecting, retargeting, and loyalty. Apply Performance Max selectively, not as a default.
Creative System
Build a rapid creative testing framework: 6–10 new ad variants per week, tested against clear KPIs. Scale winners, kill losers fast.
Retention & Lifecycle
Set up post-purchase sequences, win-back flows, and VIP programmes. Reduce dependency on paid by increasing LTV from the existing customer base.