Services/Landing Page & Performance UX Systems
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Landing Page & Performance UX Systems

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Design and build landing pages engineered for conversion, with performance UX principles, fast load times and structured testing.

The scealy Acquisition System
Part of our integrated acquisition architecture: strategy, media, creative and data as one system.
Strategic overview

What this service actually does

A landing page's only job is to convert. We design and build pages with that singular focus, applying performance UX principles, conversion copywriting, and technical optimisation to create pages that consistently outperform the industry average.

We build landing page systems, not one-off pages. Every page is built on a modular framework that enables rapid variant creation for testing, so you can iterate on headline, offer and layout without rebuilding from scratch each time.

Areas of focus

What we actually work on

We design and build landing pages in Webflow, Unbounce and custom code, optimised for Core Web Vitals, mobile conversion and form submission rates. Pages are structured with clear hierarchy: hook, proof, offer, and CTA.

Every page includes a testing roadmap: the sequence of elements to test, starting with the highest-impact variables (headline, offer, social proof). Pages are connected to your analytics stack so conversion data feeds back into optimisation decisions.

How we work

Our process, step by step

01

Page Strategy

We define the conversion objective, audience, offer and message for each page, ensuring every design decision is grounded in a clear brief.

02

Conversion-Focused Design

Pages are designed with performance UX principles: clear hierarchy, social proof placement, offer visibility, friction reduction and mobile-first layout.

03

Build & Optimisation

We build in Webflow, Unbounce or custom code, with Core Web Vitals, page speed and form conversion rate optimised from day one.

04

Testing Roadmap

Every page ships with a prioritised testing roadmap starting with the variables most likely to move the conversion metric.

"We'd spent months and a large budget building a beautiful website. But our landing page conversion rate was 0.9%. scealy rebuilt our primary landing page from the brief up (same traffic, same ads) and we hit 3.8% within 30 days. The ROI was in the first week."
A
Alex P.
CMO, B2B Software, €5M ARR
What you get

Key deliverables

Every engagement includes a defined scope with concrete outputs, not vague ongoing "management" with no deliverable accountability.

Conversion-focused landing page design and copy
Development in Webflow, Unbounce or custom code
Core Web Vitals optimisation (LCP, CLS, FID)
Mobile-first responsive layout
A/B test variant creation framework
Testing roadmap with prioritised element sequence
Analytics and heatmap integration
Capabilities covered
Conversion-Focused DesignPerformance UXCore Web Vitals OptimisationMobile-First DevelopmentModular Page SystemsRapid Variant Creation
FAQ

Common questions

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Book a free strategy call. We'll scope the engagement, define expected outcomes, and tell you honestly if it's the right fit.

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