Optimise for the new search landscape (AI Overviews, ChatGPT, Perplexity and generative answer engines), where traditional keyword ranking is no longer enough.
Generative AI has permanently changed how people find answers. Google's AI Overviews, ChatGPT's web search, and Perplexity are replacing traditional blue-link results for a growing share of commercial queries. Brands that aren't optimised for these surfaces are losing visibility to competitors who are.
AI SEO isn't a replacement for traditional SEO. It's a layer on top. The brands that appear in AI-generated answers share specific structural characteristics: clear entity definitions, comprehensive topical authority, well-structured content, and strong third-party citation profiles. We build all of these deliberately.
We audit your current visibility in AI answer engines, identify the query categories where your brand is absent, and build the content and entity infrastructure that earns citation in generated answers. This includes structured data implementation, entity disambiguation, and content gap analysis against what AI models are currently pulling from competitors.
We monitor AI answer inclusion across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot, tracking whether your brand appears, what it says about you, and how that changes over time. Attribution is tied to branded search lift and direct traffic from AI referrals.
Systematic review of your brand's current appearance in AI Overviews, ChatGPT, Perplexity and Bing Copilot for target queries, identifying gaps and competitor advantages.
Structured data implementation, knowledge graph optimisation, and entity disambiguation to ensure AI models understand who you are and what you do.
Content gap analysis against AI-cited competitors, content production targeting underserved query clusters, and third-party citation programme.
Ongoing AI answer monitoring across all platforms, branded search lift tracking, and AI referral attribution in your analytics.
Every engagement includes a defined scope with concrete outputs, not vague ongoing "management" with no deliverable accountability.
Book a free strategy call. We'll scope the engagement, define expected outcomes, and tell you honestly if it's the right fit.