Professional Services
Law firms, consultancies and agencies face the same problem: high-value clients are hard to reach and slow to convert. We build lead generation systems that fill pipelines with qualified decision-makers, and track them to closed revenue.
Why this industry is hard to scale
Professional services firms (law firms, consultancies, agencies) rely on referrals long past the point where it's safe. When the referral tap slows, there's no acquisition system to fall back on. The problem is that most digital channels weren't designed for long, trust-dependent sales cycles.
How we solve it
We build B2B lead generation systems designed for high-ticket, long-cycle sales. LinkedIn for brand and demand, paid search for intent capture, and CRM-connected tracking so every qualified conversation is tied back to its source.
Our process
ICP & Channel Mapping
Define the exact buyer profile: title, company size, trigger events. Map which channels can reach them efficiently at the volume needed to hit pipeline targets.
LinkedIn & Search Build
Launch LinkedIn thought leadership and lead gen campaigns. Layer paid search to capture high-intent queries from decision-makers already in research mode.
Qualification Funnel
Build lead qualification flows that separate tyre-kickers from pipeline. Use intake forms, Calendly friction, and lead scoring to prioritise sales team time.
Pipeline Measurement
Connect ad platforms to CRM. Track leads through the full funnel to closed revenue. Report on CPL, SQL rate, close rate, and revenue per channel.