Shopping and Performance Max campaigns built to drive e-commerce revenue, with feed optimisation, segmentation and revenue-focused bidding.
For e-commerce, Shopping and Performance Max are your highest-intent revenue channels. We build campaign architectures that capture purchase-ready demand, protect brand margin and scale into new audiences, all connected to actual revenue, not just ROAS.
Feed quality is the foundation. We optimise product titles, descriptions, images and custom labels before setting a single bid. A clean, well-structured feed outperforms a high budget every time.
We build tiered Shopping structures by product margin, inventory and conversion rate. Performance Max campaigns are configured with custom audience signals from your CRM and analytics, ensuring Google's automation has the right data to optimise toward.
We monitor search term reports, asset performance and product-level ROAS continuously. Campaigns are restructured when performance data warrants it, not on a fixed calendar.
We optimise product titles, descriptions, images and custom labels. Feed quality is the foundation of Shopping performance.
Products are segmented by margin, conversion rate and inventory into distinct tiers, each with its own bidding strategy and budget.
PMax campaigns are built with custom audience signals from CRM and analytics, plus high-quality asset groups aligned to product categories.
Search term reports, product-level ROAS and asset performance reviewed weekly. Structure updated when performance data warrants it.
Every engagement includes a defined scope with concrete outputs, not vague ongoing "management" with no deliverable accountability.
Book a free strategy call. We'll scope the engagement, define expected outcomes, and tell you honestly if it's the right fit.