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WebshopE-commerce
Twice the revenue in a year, once the ad budget went to the 300 products that made money
The client
A webshop with 5,000 products and months of advertising behind it.
The challenge
What wasn't working, and why
For months the ads seemed to bring nothing back. A lot of money had gone into them, and nobody could tell which products brought in the revenue and which ones ate up the profit.
What we did
How we went about it
01
Product and tracking audit
We went through every product and the tracking behind it. Of the 5,000 products, only 300 were actually making a profit.
02
The marketing rebuilt
We rebuilt the offer, the measurement and the logic of the campaigns.
03
Budget behind what sells
We moved the ad budget and the work to the products that really made money.
The results
What came of it
Revenue doubled within a year, with a steadier, more predictable return on ad spend. And the owner can finally see what works and what doesn't.
Want results like these?
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