Services/Reporting & Decision Support
Service

Reporting & Decision Support

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Build reporting systems that connect marketing performance to business outcomes, making every decision faster and better-informed.

The scealy Acquisition System
Part of our integrated acquisition architecture: strategy, media, creative and data as one system.
Strategic overview

What this service actually does

Dashboards that show clicks and impressions don't help you make better decisions. We build reporting infrastructure that connects acquisition data to pipeline, pipeline to revenue, and revenue to marketing investment.

Every report we build answers a business question. What is our cost per acquired customer? Which channel drives the highest lifetime value? Where should next month's budget go?

Areas of focus

What we actually work on

We build custom Looker Studio dashboards, automated weekly reports, and executive-level summaries that pull from ad platforms, CRM and analytics.

Reports are structured by audience: campaign managers see granular performance; CMOs see pipeline contribution and ROAS; boards see revenue impact and forecast variance.

How we work

Our process, step by step

01

Reporting Requirements

We define the business questions each report must answer, aligned to the decisions your teams need to make weekly, monthly and quarterly.

02

Data Connection

We connect all data sources (ad platforms, CRM, analytics) to a central schema and build automated data pipelines.

03

Dashboard Build

Custom Looker Studio dashboards built by audience: campaign managers, CMOs, and board-level stakeholders each get the view they need.

04

Automated Delivery

Weekly digests, monthly executive summaries and quarterly reviews are automated and delivered to the right people at the right time.

"Our marketing team was spending 8 hours every month manually compiling reports. scealy automated the entire pipeline and rebuilt the dashboards so each stakeholder gets what they actually need. Our monthly review meetings went from 90 minutes of data confusion to 30 minutes of actual decisions."
S
Sam H.
Marketing Operations Manager, B2B Technology, €15M ARR
What you get

Key deliverables

Every engagement includes a defined scope with concrete outputs, not vague ongoing "management" with no deliverable accountability.

Automated data pipeline (ad platforms + CRM + analytics → central schema)
Campaign manager dashboard (Looker Studio, granular performance view)
CMO dashboard (pipeline contribution, ROAS, channel mix)
Executive/board report template (revenue impact, CAC, forecast vs. actual)
Automated weekly digest and monthly summary delivery
Quarterly reporting audit and framework review
Capabilities covered
Looker Studio DashboardsAutomated ReportingExecutive SummariesKPI TrackingForecast ModellingStakeholder Reports
FAQ

Common questions

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Ready to start with Reporting & Decision Support?

Book a free strategy call. We'll scope the engagement, define expected outcomes, and tell you honestly if it's the right fit.

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