Services/Paid Social Advertising
Service

Paid Social Advertising

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Plan, launch and scale paid social campaigns across Meta, TikTok and LinkedIn, aligned with growth objectives and revenue targets.

The scealy Acquisition System
Part of our integrated acquisition architecture: strategy, media, creative and data as one system.
Strategic overview

What this service actually does

Paid social builds demand before the customer knows they need you. We design campaigns that move people through awareness, consideration and conversion, with creative strategy and audience architecture that matches each platform's mechanics.

We don't run generic awareness campaigns. Every paid social euro is tied to a funnel stage objective, a target audience segment, and a measurable downstream revenue outcome, whether that's leads, booked calls or e-commerce purchases.

Areas of focus

What we actually work on

Meta campaigns are structured around audience hierarchy: cold prospecting, warm retargeting and lookalike scaling. LinkedIn is used for B2B decision-maker targeting. TikTok is deployed for top-of-funnel demand generation where applicable.

Creative performance is tracked and iterated weekly. We test hooks, formats and offers systematically, so the learnings compound rather than reset with each campaign cycle.

How we work

Our process, step by step

01

Audience Architecture

Define the full audience hierarchy (cold prospecting, warm retargeting, lookalikes) mapped to your ICP and funnel stages.

02

Creative Briefing

We brief platform-native creative for each audience layer: hooks, formats and offers aligned to where each audience sits in the buying journey.

03

Structured Launch

Campaigns launch with controlled budgets and clear testing structure, isolating audience and creative variables from day one.

04

Weekly Iteration

Creative performance is reviewed weekly. Winners scale, losers are replaced. Insights are documented for every campaign cycle.

"Our Meta campaigns were generating lots of leads but almost none were converting to sales. scealy rebuilt the audience structure, rewrote the creative briefs and connected everything to our CRM. Within 60 days, our lead-to-close rate went from 4% to 11%."
S
Sophie M.
Head of Demand Generation, E-commerce Brand, €15M revenue
What you get

Key deliverables

Every engagement includes a defined scope with concrete outputs, not vague ongoing "management" with no deliverable accountability.

Audience hierarchy map (cold / warm / lookalike layers)
Creative briefs for each audience layer
Campaign build across Meta, TikTok or LinkedIn
Weekly creative performance review and iteration
Monthly pipeline attribution report
CRM integration for lead quality tracking
Capabilities covered
Meta AdsLinkedIn AdsTikTok AdsCreative StrategyAudience ArchitectureRetargeting
FAQ

Common questions

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Ready to start with Paid Social Advertising?

Book a free strategy call. We'll scope the engagement, define expected outcomes, and tell you honestly if it's the right fit.

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