Real Estate & PropTech
High-value, low-frequency purchases need a different acquisition model. We build real estate lead systems that attract qualified buyers and investors, filter out tyre-kickers early, and feed sales teams with CRM-tracked, sales-ready leads.
Why this industry is hard to scale
Real estate lead generation is plagued by low-quality leads. Portals deliver volume but not qualification. In-house teams run broad campaigns that attract renters when they need buyers, or first-timers when they need investors. The cost of a bad lead is high when each sales conversation takes hours.
How we solve it
We build qualification-first lead generation systems for real estate and PropTech businesses. Intent-based search campaigns, highly targeted social, and multi-step qualification funnels that filter for budget, timeline, and intent before a lead touches a sales team.
Our process
Buyer Profile Mapping
Define the target buyer or investor profile in detail: geography, budget band, property type, purchase timeline, and financing status. Build targeting parameters around these signals.
Intent-Based Campaign Build
Launch search campaigns around high-intent property queries. Use location targeting, budget-signal keywords, and audience layering to attract qualified buyers over browsers.
Qualification Funnel
Design multi-step lead capture flows that screen for budget, timeline, and intent. Use conditional logic to route qualified leads to sales teams and nurture unqualified leads to future readiness.
CRM & Pipeline Tracking
Connect ad platforms to CRM. Track every lead through to viewing booked, offer made, and deal closed. Calculate true cost per transaction, not just cost per lead.