EdTech & Training
Course enrollment is a considered purchase with a long decision window. We build acquisition and nurture systems that guide prospective students from first search to enrollment, with lifecycle flows that reduce churn and increase course completion rates.
A network of language schools
Why this industry is hard to scale
EdTech and training businesses face a long, consideration-heavy enrollment funnel. Prospective students research for months, compare multiple options, and make decisions based on perceived outcome quality, not features. Most acquisition campaigns target the wrong stage, driving clicks from early-stage browsers instead of enrollment-ready prospects.
How we solve it
We build full-funnel acquisition and nurture systems for EdTech and training businesses. Intent-based search for bottom-funnel capture, content-driven social for mid-funnel education, and lifecycle email sequences that guide prospects through a 30–90 day consideration journey to enrollment.
Our process
Enrollment Funnel Audit
Map the full student journey from first awareness to enrollment. Identify where prospects are dropping out, what objections are blocking conversion, and which channels are driving genuinely enrollment-ready traffic.
Channel Strategy Build
Launch search campaigns targeting enrollment-intent queries. Build social campaigns that educate and qualify mid-funnel prospects through course previews, outcome stories, and instructor credibility.
Nurture Sequence Design
Build 30–90 day email sequences aligned to the consideration journey. Address objections, share student outcomes, and use urgency signals (cohort start dates, early-bird pricing) to convert at the right moment.
Retention & Completion
Reduce post-enrollment churn with onboarding sequences, progress nudges, and community engagement campaigns. Higher completion rates drive referrals and testimonials that fuel future acquisition.