Logistics & Supply Chain
Logistics businesses compete on trust, reliability, and speed, but most acquire clients through relationships alone. We build demand generation systems that reach operations and procurement decision-makers at scale, generate qualified RFQ enquiries, and connect marketing spend to signed contracts.
Why this industry is hard to scale
Logistics and supply chain businesses win contracts through incumbency and referral, which provides no protection when a competitor undercuts on price or a client renegotiates. Most have no systematic way to generate new RFQ enquiries. Digital marketing has been tried and produced low-quality leads because the targeting and qualification weren't built for complex B2B buying cycles.
How we solve it
We build demand generation systems that reach operations directors, logistics managers, and procurement leads at target companies, not generic business audiences. LinkedIn for account-level targeting, paid search for active RFQ intent, and qualification funnels that capture freight volume, route requirements, and timeline before a single sales call.
Our process
Target Account & Buyer Audit
Define the ideal client profile: industry vertical, shipment volume, route type, contract value. Map the buying committee and identify which roles initiate supplier searches.
Channel Build
Launch LinkedIn campaigns targeting logistics decision-makers at ideal accounts. Layer paid search to capture active supplier RFQ queries by service type and geography.
RFQ Qualification Funnel
Build intake forms that capture freight volume, origin/destination, timeline, and incumbent supplier situation. Route high-fit enquiries directly to the sales team; nurture early-stage contacts.
Pipeline Measurement
Connect ad platforms to CRM. Track every enquiry through to quoted, won, and revenue. Report on cost per qualified RFQ, win rate by channel, and contract value by acquisition source.