Manufacturing & Industrial
Long B2B sales cycles and niche buyer profiles make manufacturing one of the hardest industries to scale digitally. We build demand generation systems targeting technical decision-makers (engineers, procurement leads and operations directors) across search and LinkedIn.
Why this industry is hard to scale
Manufacturing and industrial companies have been sold the wrong digital playbook. Broad awareness campaigns and generic LinkedIn ads generate low-quality leads that waste engineering and sales teams' time. The buyers you need (engineers, procurement directors, operations heads) are hard to reach and slow to convert.
How we solve it
We build ABM-informed demand generation systems for manufacturing and industrial businesses. LinkedIn targeting by job function and company type, technical content that earns credibility, and long-cycle nurture sequences that stay visible throughout a 6–18 month buying process.
Our process
Target Account Identification
Define the ideal customer profile at company and individual level. Build a target account list using firmographic and technographic data. Layer LinkedIn targeting to match.
ABM Campaign Build
Launch LinkedIn campaigns targeting engineering and procurement decision-makers at target accounts. Use job function, seniority, company size, and industry filters to reach the right contacts.
Content & Credibility
Amplify technical whitepapers, case studies, and product demonstrations. Build authority with buyers who need to trust you before they'll consider a conversation.
Nurture & Lead Scoring
Deploy long-cycle nurture sequences aligned to a 6–18 month buying process. Use engagement scoring to alert sales teams when target accounts show purchase intent signals.